Standing on the Shoulders of Giants: A Cultural Analysis of Manchester United

An intelligent and thought-provoking narrative of Manchester United exploring its cultural history within the broader cultural framework of globalization, working class traditions, mythology and the Munich Air Disaster, and pop culture. A unique thematic history of Manchester United from the club's creation as humble Newton Heath in 1878 to its status as the world's greatest football brand, this book gets to the essence of the heart and soul of the club. Key topics explored include the club's ability to rise from the ashes, commitment to youth, propensity for an adventurous style of football, glamour, and commercialization and aggressive marketing.Søren Frank introduces a football aesthetics that examines and discusses what sets Manchester United apart in regard to football philosophy. It contains microanalyses of some of the most fascinating matches or moments, as well as original portraits of some of the club's greatest players, all of this peppered with fascinating statistical facts in the club's history. Read more